Gary has worked for corporations from e-bay to Apple and Vodacom to BT in Europe and Africa. His 25 year career includes leadership positions as Group Chief Officer Commercial Operations and Senior Director Customer Experience Europe and included managing budgets of over $130m and teams of over 6500 people. At e-bay he was responsible for leading the functions of Customer Care, Digital Channels and Experience Design of the on-line trading platform across the European markets. He also led the Sales and Distribution business for Apple Inc across the EMEA Region, at the time of the launch of the first generation iPhone.